The Abt Associates, through Investing in Women (IW), is seeking innovative proposals for interventions from organisations (or consortia of multiple organisations) that are interested in partnering with IW to influence gender norms that act as barriers to women’s participation as employees and entrepreneurs in Indonesia, and Vietnam, under this Request Proposal Process for COVID-19 Influencing Gender Norms Campaign.

The Abt Associates (ACN 091591294) is managing Investing in Women (IW), an initiative of the Australian Government. IW catalyses inclusive economic growth through women’s economic empowerment in South East Asia.

Campaign Norms

IW has identified the following norms as barriers for women’s economic participation as employees and entrepreneurs in Indonesia, the Philippines and Vietnam, and therefore as priorities for shifting through the Influencing Gender Norms Partnerships:

• Perceptions that women’s primary role is that of carer for children and family members, or home maker.
• Perceptions that men’s role is that of primary income earner or provider for the family.
• Perceptions that certain job types are specific to women and others to men, leading to occupational segregation.
• Perceptions of women as better in supportive roles and men in leadership roles.

Funding Information

• It is anticipated that one COVID-19 Influencing Gender Norms Campaignper Target Country will be funded. The maximum funding that may be allocated under this arrangement to any individual partner is AUD 200,000.

Scope of Work

• The period of assignment will be 12 to 22 months. The campaign / work will be carried out in Vietnam and Indonesia.
• Following the proposal selection and contract execution, the campaign partner will deliver the following:
  • A detailed workplan in an IW-provided template to outline the implementation of all the steps for the campaign, including an explanation of how the campaign will bring about the intended change in the target audience, a framework for monitoring data at baseline, during implementation and at conclusion, a detailed budget and a risk mitigation matrix and a timeline for all deliverables.
  • Market or audience research to explore existing gender norms among the target group and details of any positive deviance from those norms created by the pandemic that can be leveraged by the campaign.
  • A campaign design, including the change the campaign seeks to achieve and the steps to achieve this change, a comprehensive content plan calendar and specific risk mitigation measures.
  • Implement the workplan and social media campaign
  • Progress reports in six-month intervals.
  • Final evaluation of the campaign.

Selection Criteria

A technical assessment of the proposal will assist IW in determining the best value for money solution and suitability of the proponent. IW will conduct a technical assessment of the submitted proposal/s based on the following criteria:

• Organisational capability and experience relevant to the proposal
• Demonstrates the Proponent’s experience in implementing influential campaigns, as evidenced by a portfolio or sample works.
• Demonstrates the Proponent’s existing capabilities and expertise to implement the proposed activities, including understanding of social media and relevant technology where appropriate.
• Demonstrates appropriate experience and skills of Proponent’s key personnel to manage and implement the campaign.
• Have local presence, a registered office and a local team in the country where the proposed activities should take place.

For more information, visit Request for Proposals.